Farm Boy/ Farm Girl
Services
Product Development
Illustration & Design
Andy Gregg, Ligia Teodosiu
CREATIVE DIRECTION
Joel Anderson
The Project
Farm Boy/Farm Girl brands invited us to collaborate in developing new apparel concepts to fit their fun, rural farm-pride vibe.
The Challenge
How do you make a fashion statement with a farm-fresh theme? The artwork would need to appeal to young people in a cheeky, stylish way without being too goofy.
The Solution
We went to town—er, to the country side, digging up puns and farm humor themes that had multiple meanings. Then we rendered shirt and hat designs in a vintage Americana way that drew from feed sacks and farm product ads of the 20th Century.
