Harley Davidson
Services
Product Development
Illustration & Design
Joel Anderson
CREATIVE DIRECTION
Joel Anderson
The Project
One of our wall decor licensees had an opportunity to create official Harley-Davidson wood and metal signs. So they asked us to develop a series of designs that would look great in Harley owners’ garages and man caves.
The Challenge
Harley-Davidson has some strict graphic standards and brand requirements. We would need to be creative within some tight boundaries to stick to the traditional Harley playbook while developing unique, new art.
The Solution
We saddled up and rode hard into a world of skulls, snakes, eagles and gears. Our artwork was full of spirited, bad boy themes colored in the brand’s signature black and orange leather and studs palette.
