Fat Bottom Brewing Company
Services
Illustration, Package Art
Illustration & Design
Ligia Teodosiu & Aaron Johnson
CREATIVE DIRECTION
Joel Anderson
The Project
A local micro brewery called Fat Bottom Brewing Company contacted us about creating a line of vintage brand designs and graphics to set the stage for a new line of beer.
The Challenge
How do you take a name like Fat Bottom and build a fun, tasteful, vintage brand identity that celebrates fine Nashville brewing?
The Solution
We hand-lettered a logo and created a series of not-too-racy pinup girls whose distinct names, outfits, and personalities matched each flavor of beer.
The Flavors
The resulting artwork put Fat Bottom on the map and boogied them to the top of the local micro brew scene.
The Packaging
We normally only do illustrations as opposed to creating layouts for entire boxes, labels, and cans. But on this project, we did it all!
