Great Smoky Mountains Book
Services
Product Development
Illustration & Design
Aaron Johnson, Derek Anderson, Joel Anderson, Kai Carpenter
CREATIVE DIRECTION
Joel Anderson
The Project
ADG founder Joel Anderson collaborated with long-time pal and historian Daniel S. Pierce to publish an illustrated book about Great Smoky Mountains National Park.
The Challenge
The park is so vast and diverse, it would take multiple hiking trips into all sections of the park to do the research and take photos.
Concepts
The end-product was more than we could have ever imagined. An immersive, deep-dive in text, poster art, and photography of Great Smoky Mountains National Park. The book serves as a decorative piece for the coffee table, a conversation starter, and a fun, educational read all in one!
