J.M. Thomason Logo

Services

LOgo Design

Illustration & Design

LiGIA TEODOSIU

CREATIVE DIRECTION

Joel Anderson

The Project

Our friends from Utah saw our National Parks poster art and approached us about helping them create packaging artwork that would celebrate several iconic parks.

The Challenge

Great packaging design should grab the customer’s attention as they walk through a store. It also needs to stand out from all the other products around it.

The Solution

We have illustrated dozens of beer labels for Uinta. Each flavor of beer has a unique personality and flavor profile. After sampling each one, we created art that would evoke the flavor and feel of each beer.

Beer cans offer more space for art than beer bottle labels. But unlike bottle labels which are printed with 4-color process inks, they can only be printed in a limited number of colors. This presents some fun challenges—somehow, we need our art to tell the story in 7 colors or less!

Concept Sketches

We have illustrated dozens of beer labels for Uinta. Each flavor of beer has a unique personality and flavor profile. After sampling each one, we created art that would evoke the flavor and feel of each beer.

 

Color Rendering

We have illustrated dozens of beer labels for Uinta. Each flavor of beer has a unique personality and flavor profile. After sampling each one, we created art that would evoke the flavor and feel of each beer.

 

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