Swiftwick National Park socks

Services

Licensing

Illustration & Design

Derek Anderson, Aaron JOhnson, Michael Korfhage

CREATIVE DIRECTION

Joel Anderson

The Project

One of our licensees, Swiftwick, makes high-performance athletic socks, prized by hikers and bikers. They licensed our National Park designs to create a best-selling line of socks that celebrate America’s favorite outdoor spaces. 

The Challenge

Adapting our poster artwork to fit on a sock and print beautifully on stretchy fabric would be difficult.

The Solution

We worked closely with the Swiftwick team via trial and error to adjust our colors so they would reproduce well in the dye sublimation printing process. We also had to format our artwork to fit the shape of a sock and make sure it would translate well in all the sizes from Small to XL.

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