True South Puzzles
Services
Licensing
Illustration & Design
Various
CREATIVE DIRECTION
Joel Anderson
The Project
Several years ago, one of our friends said she wanted to start a puzzle company. So we offered to design her logo and boxes, and license our poster art to adorn her puzzles. True South Puzzle Co. was born and is now selling puzzles all over the USA.
The Challenge
We needed to convey the unique aspects of True South in their packaging: all of their art is created by small, independent artists like Anderson Design Group. And all the puzzles are made with pride in the USA.
The Solution
We created an artisan-vibe to the packaging and featured a bio about each artist on the back of the box. We also laid out the box to showcase the artwork and call attention to the many quality features their premium puzzles offer.
