True South Puzzles



Illustration & Design



Joel Anderson

The Project

Several years ago, one of our friends said she wanted to start a puzzle company. So we offered to deign her logo and boxes, and license our poster art to adorn her puzzles. True South Puzzle Co. was born and is now selling puzzles all over the USA. 

The Challenge

We needed to convey the unique aspects of True South in their packaging: all of their art is created by small, independent artists like Anderson Design Group. And all the puzzles are made with pride in the USA.

The Solution

We created an artisan-vibe to the packaging and featured a bio about each artist on the back of the box. We also laid out the box to showcase the artwork and call attention to the many quality features their premium puzzles offer.

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