True South Puzzles
Illustration & Design
Several years ago, one of our friends said she wanted to start a puzzle company. So we offered to deign her logo and boxes, and license our poster art to adorn her puzzles. True South Puzzle Co. was born and is now selling puzzles all over the USA.
We needed to convey the unique aspects of True South in their packaging: all of their art is created by small, independent artists like Anderson Design Group. And all the puzzles are made with pride in the USA.
We created an artisan-vibe to the packaging and featured a bio about each artist on the back of the box. We also laid out the box to showcase the artwork and call attention to the many quality features their premium puzzles offer.