• Uinta Brewing Co.
    Uinta Brewing Co.
     National Parks Beer Cans

    Our friends from Utah saw all of our National Parks poster art and asked us to help them create a line of beer cans and boxes that would celenrate several iconic parks. 

    Illustraions by Aaron Johnson
    Asrt Direction by Joel Anderson
  • Uinta Brewing Co.
    Uinta Brewing Co.
    Misc. Beer Bottle Labels...

    We illustratged dozens of beer labels for Uinta. Each flavor of beer has a unique personality and flavor profile. After sampling each one, we tried to create art that felt like the beer tasted. 

    Illustrations by Aaron Johnson
    Art Direction by Joel Anderson
  • Uinta Brewing Co.
    Uinta Brewing Co.
    Misc. Beer Bottle Labels...

    Each illustration started as a sketch. Then we added colors. Once the rough concepts were approved, we rendered each theme in vector art with plenty of extra background so the art could be re-purposed in as many ways as would be needed.

    Illustrations by Aaron Johnson
    Art Direction by Joel Anderson
  • Uinta Brewing Co.
    Uinta Brewing Co.
    Misc. Beer Can Art...

    Beer cans offer more space for art than beer bottle labels. But unlike bottle labels which are printed with 4-color process inks, they can only be printed in a limited number of colors.

    Illusttrations by Aaron Johnson
    and Joel Anderson
  • Uinta Brewing Co.
    Uinta Brewing Co.
    Misc. Beer Can Art...

    Since each brew has a fun name rooted in either the style of beer, or the flavor notes, we had lots of room to experiement with colors and hero elements.

    Illustrations by Aaron Johnson
    Art Direction by Joel Anderson
  • Uinta Brewing Co.
    Uinta Brewing Co.
     Misc. Beer Can Art...

    How many different ways can you decorate a berr can? Apparently, lots!

    Illustrations by Aaron Johnson
    Art Direction by Joel Anderson
  • Uinta Brewing Co.
    Uinta Brewing Co.
    Cans and bottles and boxes all have very different shapes and sizes for the art to live within. So we had to create the art in ways that would allow the client to manipulate our files to make the illustration look just as good on a paper beer bottle label, a can, a six-pack, or a case. 
  • J.M. Thomason Spices
    J.M. Thomason Spices
    SPICE & SEASONING PACKAGING

    The Doug Jeffords Company has been selling quality commercial spices and seasonings to restaurants for years. When they decided to create the J.M Thomason line of consumer spices, they hired us to retool their branding and create a new line of retail packaging.

    Designer: Ligia Teodosiu & Aaron Johnson
    Illustrator: Aaron Johnson
    Creative Director: Joel Anderson
  • J.M. Thomason Spices
    J.M. Thomason Spices
    (continued)

    We wanted to create a master branded look for the containers that would tie them all together as a line. Then we created zones on the front and sides of the labels that would allow us to add a custom illustration and type to distinguish each flavor from the others.

    Designer: Ligia Teodosiu & Aaron Johnson
    Illustrator: Aaron Johnson
    Creative Director: Joel Anderson
  • J.M. Thomason Spices
    J.M. Thomason Spices
    (continued)

    The challenge (and the delight) of this packaging scheme is the unique spot illustration, hand-lettering and color palette for each new flavor. We created a different piece of art for each spice to convey the flavor profile, best culinary use and lifestyle vibe of each one.

    Designer: Ligia Teodosiu & Aaron Johnson
    Illustrator: Aaron Johnson
    Creative Director: Joel Anderson
  • Hog Heaven
    Hog Heaven
    BBQ FIGHT CLUB SAUCE BOTTLES
    The legendary Music City BBQ joint Hog Heaven wanted to start bottling their famous sauces and selling them in stores. So they asked us to help them create a brand that would play up the name. We created eye-catching lable art with barnyard brawl characters so the branding would be as butt-kickin’ as the sauces. This label series won a Gold ADDY Award and has been featured on The Dieline.

    Designer: Andy Gregg
    Creative Director: Joel Anderson
  • Music City Pizza
    Music City Pizza
    PIZZA DELIVERY BOXES
    We were asked to design delivery boxes for Music City Pizza. So we created some cool turn table art to make the top of the large box look like it could really pack the dance floor. In keeping with the Music City theme, we made the small pizza box for Music City Pizza look like a guitar amp (portable, yet powerful, loaded with cranked-up-to-eleven flavor!)

    Designer: Edward Patton
    Creative Director: Joel Anderson
  • Old Glory
    Old Glory
    BEVERAGE LABEL DESIGN
    In addition to developing a brand identity for Old Glory, we also provided package design for their distilled spirit products. We started by helping choose bottles that would be appropriate for each different product. Then staff artist Aaron Johnson created some beautiful, vintage hand-lettering, adding lots of intricate scrolling and line art to achieve a historic feel for each label.

    Designer: Aaron Johnson
    Creative Director: Joel Anderson
  • Willa's Shortbread
    Willa's Shortbread
    COOKIE PACKAGING

    For over 30 years, Willa's Shortbread has produced the finest shortbread cookies and cheese biscuits using traditional southern recipies and the most natural ingredients. In order to celebrate the heritage of Willa's Shortbread, we wanted to produce something that felt old-fashioned, southern, and nostalgic.

    Designer: Ligia Teodosiu
    Creative Director: Joel Anderson

  • Willa's Shortbread
    Willa's Shortbread
    (continued)

    Our inspiration came from old collectible antique tins. We created the label for the metal tins then extended the look to small limited-color kraft boxes. Hand-rendered typography along with warm, buttery colors reflect the artisan goodness inside. 

    Designer: Ligia Teodosiu
    Creative Director: Joel Anderson
  • Willa's Shortbread
    Willa's Shortbread
    (continued)

    The packaging was designed to stand on it's own, but also include space for a flavor. We designed each flavor seal with its own unique personality/flavor cues and color not only to stand out on store shelves, but to give the client felxibility to swap out flavors as they needed to. 

    Designer: Ligia Teodosiu
    Creative Director: Joel Anderson

  • Olive & Sinclair
    Olive & Sinclair
    CANDY BAR LABELS

    Critically-acclaimed Southern artisan chocolate maker Scott Witherow hired us to create a brand mark and a packaging series to launch his new company. He wanted the line to look as if it has always been around. So we made it look simple, classic, hand-made, natural, and delicious...

    Designer: Joel Anderson
    Illustrator: Bryce McCloud
  • Olive & Sinclair
    Olive & Sinclair
    (continued)

    This brand really came together once the first flavor package was completed. The logo, packaging and poster art we created for Olive & Sinclair Chocolate Co. has won more awards and been featured in more publications and web sites than we can keep up with.

    Designer: Joel Anderson
    Illustrator: Bryce McCloud
  • Rahal Farms
    Rahal Farms
    ORGANIC EGG PACKAGING

    These eggs are the best you will ever eat. So the packaging had to be as good as the product inside—upscale, earthy, healthy, delicious, without being pretentious. We used colors, hand lettering, etched illustrations, and recycled paper to convey holistic farming, natural goodness, and artful attention to quality.

    Desiger: Ligia Teodosiu
    Creative Director: Joel Anderson
  • Rahal Farms
    Rahal Farms
    (continued)

    We chose a teal recycled egg carton to make it stand out on the shelf. From every angle, this carton tells the Rahal Farms story and exudes the joy of the pasture-raised hens who work so hard to provide us with their farm-fresh eggs.

    Desiger: Ligia Teodosiu
    Creative Director: Joel Anderson

  • True South Puzzle Co.
    True South Puzzle Co.
    PUZZLE PACKAGING

    How do you design a puzzle box so that it looks different from all the other puzzle products out there? You go Southern and artisnal with the whole thing.
  • True South Puzzle Co.
    True South Puzzle Co.
    (continued)

    Our colors, hand-lettering and overall vintage approach helped to create the mood. The branding concept behind True South Puzzle Co. is to create puzzles that support the arts and give back to the community. They do this by producing puzzles that feature art from Southern designers and illustrators.
  • True South Puzzle Co.
    True South Puzzle Co.
    (continued)

    We licensed our Spirit of Nashville art to the puzzle company to give them their first 6 designs. They have since added other designs by other Southern artists.

    Creative Director: Joel Anderson
    Designers: Ligia Teodosiu
    & Ryan Bosse

  • Williams-Sonoma Peppermint Bark
    Williams-Sonoma Peppermint Bark
    SPECIAL EDITION PACKAGING

    We get calls to help out with special
    packaging projects. In the summer
    of 2013, our pals at WS asked us to
    help them create a special-edition
    15th Anniversary Peppermint Bark
    Package. We designed an ornate,
    festive collector’s tin that payed
    homage to previous packages from
    the last 15 years, while offering a
    fresh look for 2013.

    Designer: Ligia Teodosiu
    Creative Director: Joel Anderson
  • Dan's Gourmet
    Dan's Gourmet
    ARTISAN MAC N' CHEESE BOXES

    When Dan came to us with a sampling of his artisan mac n'cheese, it became quickly apparent that this is a seriously sophisticated, gourmet, concoction of complex flavors. While the taste has grown-up, there is nothing pretentious about Dan's Gourmet. Just a few minutes with Dan will make you realize what a down-to-earth, honest to goodness, fun guy he is. So when he needed packaging to tackle the frozen food aisle, we knew just the direction to go.
  • Dan's Gourmet
    Dan's Gourmet
    (continued)

    A warm color palette along with unique hand-rendered typography commands presence on store shelves while the shift in color helps to differentiate each of the flavors. Fun, whimisical illustrations and phrases used throughout further help to give it an artisan, home-spun charm.

    Designers: Ligia Teodosiu & Edward Patton
    Creative Director: Joel Anderson
  • Bang Candy Company
    Bang Candy Company
    SPARKLE BARK PACKAGING

    The Bang Candy Company is a
    Nashville-based maker of quirky,
    delicious artisan chocolate. They asked
    us to create a brand look and a package
    for a new holiday confection called
    Sparkle Bark.

    Designer: Joel Anderson
  • Bang Candy Company
    Bang Candy Company
    (continued)

    Our design complimented the pink and dark chocolate topped  with peppermint candy, glazed with
    edible glitter and finished off with pop candy. Of course, we HAD to eat lots of samples to get inspired—this stuff is a freakin’ holiday party in your mouth!

    Designer: Joel Anderson
  • Fat Bottom Brewing
    Fat Bottom Brewing
    Once the aluminum can designs were finalized, we created a packaging concept that would allow each square box to be stacked or displayed in a number of ways so stores could create different scenes or even an entire wall of Fat Bottom Girls.

    Designer: Aaron Johnson

  • Fat Bottom Brewing
    Fat Bottom Brewing
    CRAFT BEER CAN DESIGN

    We created branding for Fat Bottom a few years ago when they were a brewery & tap room providing beer to local bars & restaurants. When they were ready to start canning to sell beer in stores, FB called on us to design their cans. Starting with 2 flavors, we created a master packaging scheme/color palette that allows for several additions in the future.

    Designer: Joel Anderson
    Illustrator: Aaron Johnson & Ligia Teodosiu
  • Music City Mojo Coffee
    Music City Mojo Coffee
    COFFEE GIFT PACKAGE

    This package was created to sell Nashville’s best local artisan-roasted coffee. We created the Music City Mojo brand to go with our new line of Music City postcards that celebrate Nashville’s coffee & art loving hipsters. The brand’s mascot is the Batman Building yucking it up with his other skyline pals.

    Designer: Joel Anderson

  • Switters Iced Coffee
    Switters Iced Coffee
    BEVERAGE PACKAGING

    After we created the logo and brand look for Switters, we designed the first 3 labels for their different flavors of iced coffee. The challenge was to create a color palette that would allow for the addition of several new flavors down the road.

    Designer: Joel Anderson
  • Switters Iced Coffee
    Switters Iced Coffee
    (continued)

    We always strive to make the art look like the product tastes. In this case, the product is premium, small-batch, artisan-crafted iced coffee lover’sdream come true. The colors, fonts and overall vibe represent the creaftsmanship and passion our clients put into every bottle they make.

    Designer: Joel Anderson

  • Lakeside Maple
    Lakeside Maple
    (continued)

    It is always a challenge to fit all the ingredients, nutrition info, bar codes and other text onto a label without ruining the look and feel. In this case, we kept things pretty by using natural colors, icons and type arrangements that would remind folks of trail maps and hiking guides.

    Designer: Edward Patton
    Creative Director: Joel Anderson


  • Lakeside Maple
    Lakeside Maple
    GOURMET TRAIL MIX PACKAGING

    Lakeside Maple is a line of artisan-crafted, all-natural, organic, VERY yummy trail mix. After creating their logo and branding scheme, we set out to design a line of packaging that would promote the healthy, gourmet, on-the-go aspects of this high quality family of products.

    Designer: Edward Patton
    Creative Director: Joel Anderson

  • Lakeside Maple
    Lakeside Maple
    (continued)

    We created a color coding system to hi-light flavor distinctions, being careful to devise a color palette that would allow for several new future flavors. We strated with Original and Spicy, but Lakeside Maple is sure to add more flavors as the word gets out about how great their trail mixes taste!

    Designer: Edward Patton
    Creative Director: Joel Anderson
  • Outdoor Gourmet
    Outdoor Gourmet
    WOOD GRILLING PLANK PACKAGING

    Outdoor Gourmet makes premium grilling planks that add a great smoky flavor to any food. Our challenge was to create a master packaging scheme that could be adapted to several different sizes, products, and wood types.

    Designer: Edward Patton
  • Outdoor Gourmet
    Outdoor Gourmet
    WOOD GRILLING PLANK PACKAGING

    We started with a white butcher paper patern and added color-coded panels to go with different woods such as cedar, maple, alder, etc. To emphasize the premium quality and rustic gourmet aspects of the brand, we created icons to represent what foods would taste best on each type of wood plank. We also added line art illustrations of fish, beef, poultry, veggies, etc.

    Designer: Edward Patton
    Illustrator: Aaron Johnson
  • Outdoor Gourmet
    Outdoor Gourmet
    WOOD GRILLING PLANK PACKAGING

    Each line extension needed to be distinct from the other products, but still maintain a family look.

    Designer: Edward Patton
  • Universal Studios
    Universal Studios
    TOY PACKAGING

    To honor the 20th Anniversary of Bruce Lee’s death, Universal Studios hired us to create the style guide for the Bruce Lee Commemorative Collection. In addition to creating all the art licensees would use to produce cool merchandise, we also created the packaging design standards.

    Designer: Joel Anderson

  • Universal Studios
    Universal Studios
    TOY PACKAGING

    Universal Studios hired us to create the branding design for all the merchandise for the Jurassic Park III movie. Their toy development partner was Hasbro. Cheered on by our kids (who thought this was too cool,) we worked with Universal and Hasbro to create a packaging look that would translate to any type of dino action figure or toy.

    Designer: Joel Anderson

  • Ben Shive
    Ben Shive
    CD PACKAGING

    Independent singer/songwriter Ben Shive hired us to design his CD package. He had seen the artwork of a 14 year-old artist that he wanted to use on his CD. (It just so happens that the young illustrator is Benji Anderson, Joel’s youngest son.) The father-son collaboration just goes to show that the apple does not fall far from the Anderson Design Group tree!

    Designer: Joel Anderson
    Illustrator: Benji Anderson
  • Ben Shive
    Ben Shive
    CD PACKAGING (continued)

    Here is a close-up of Benji Anderson’s crazy illustration. The art was created using pen and ink, and then colorized in Photoshop.

    Designer: Joel Anderson
    Illustrator: Benji Anderson
  • Hellings
    Hellings
    CD PACKAGING

    This Rowdy band from L.A. recorded their album in Nashville. While they were here, they hired us to re-design their logo and create their CD package. We put in our earplugs and cranked it to eleven, delivering one hot CD package. Then the band packed up and moved back to California. We hope they are famous in Japan or somewhere cool, ’cause we have not heard anything about them since.
  • Mecury Records
    Mecury Records
    CD PACKAGING

    Mercury Records called in a panic one day. They had gone through dozens of cover concepts and Sugarland was still not seeing a winner. With the deadline looming, Joel got out a ball-point pen and started doodling. After applying a wash of color to his line art doodles, Sugarland was pleased to sign off on a cover design. Within a few more days, the entire CD package was done. Sometimes, it’s best not to over-think a project!